However, there is dark side of video marketing first think first small business has a very low level of revenue generation. Due to this the marketing expenses sometimes overrun the revenue generated. It is has been a observed in many cases that small business marketing firms do not even reach the of breakeven level budgeted by them. The consequences of this are serious. The going concern philosophy on which a firm runs is at threat. The best possible solution to a this is to carry out a SWOT analysis (critically analyze the strengths weaknesses opportunities and threats by the firms).
Source: http://www.moreearnedincome.com/business-news/dark-side-of-small-business-marketing/
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