If you?re currently marketing online but aren?t seeing the results that you?d hoped for, then you may have to change a few things. If you?re been on the internet for a while now and you?ve been able to get a fair share of new customers, the first thing I would do if I were you is to contact your existing customers and try to sell more of your products to them.
This is known as ?backend marketing?, and it?s very important if you want to have a thriving and successful internet business. Your backend sales will account for 80% of your total online business profits. So the more you focus more of your selling efforts to your existing customers, the more money you will most likely make.
You don?t want to spend 80% of your time on 20% of the total business profits that you could be making. The 20% in this case are the prospects who come across your website and are thinking about purchasing something. There are many people who just focus on getting more new customers, but you shouldn?t dedicate most of your time on this.
Now don?t get me wrong. You need new customers in order to sell to customers? but once you get your brand new customer, make sure you put them into your backend selling cycle so that you can turn around and start marketing to them over and over again. Is this making sense?
I?m willing to bet that if I looked into your internet business, you would be lacking an aggressive backend marketing campaign. This is something that you would need to fix immediately if you want to consider even remaining in business. And when you go out of business, all of your competitors will scoop up on your past customers, and the new potential customers that you could be getting.
The best way to start implementing an aggressive backend marketing strategy is to start with an autoresponder. An autoresponder is simply a program that automatically sends out timely emails to the people who opts-in to your email newsletter. This is very important - because trying to email all of your customers at one manually would literally take you all day.
One of the best autoresponder services is a company called ?Aweber?. I suggest you learn more about them right away. An autoresponder can do alot for your business, and it will help to automate another aspect of your marketing chores. So consider using it in your business today.
You will want to take these tips and start implementing them today. Without a backend business, you have no business. Start marketing to your existing customers and you?ll see your results improve tenfold.
Good luck with earning more money in your internet business.
For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html
Source: http://blog.internetmarketing-rules.com/2012/11/implementing-backend-marketing-in-your.html
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