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Keen On? Gina Bianchini: How Mightybell Is Reinventing Online Groups [TCTV]
Gina Bianchini is best known, of course, as the co-founder and former CEO of Ning, the social community aggregator which Glam Media bought for $150 million last year. And now (ding dong), Bianchini is back with a new start-up, a social software company called Mightybell, which she says is trying to reinvent groups online. "It's Github for groups," she told me when I saw her last week at The Economist's Innovation event in Berkeley. It may be "super early days," for Mightybell, Bianchini explained, but she is nonetheless hopeful that the start-up, which has a "vast" team of six people, has raised $3.6 million and is still in private beta, will unlock the potential of real life experiences.
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