When many people learn about the potential for writing their own ebook, report or course it often comes from one of two directions:
- From a traditional writing/author perspective where an ebook is thought of as an alternative or additive format to a traditionally or self-published book
- From an internet marketing perspective where the "opportunity" of writing one's own information products ? or how-to ebooks ? is a major business model for those wanting to start their own online business without having to exclusively sell someone else's products
Either way, there is often a bias as to what ebook topics sell better than others.
Specific to #2, because the process of learning how to market online comes first, one gets the impression that the only ebooks that sell are those related to online marketing when nothing is further from the truth.
We have several infoproducts (some of which are ebooks) across 4 different niche markets, 3 of which have nothing to do with internet marketing or business at all.?
Topic areas that deal with relationships, self-improvement, hobbies, finance, parenting, health and wellness all do very well ? and as you may have guessed, each of these broad ebook topic categories have hundreds of sub-niches with hundreds of thousands of specific topics in each.?
A word of caution however, not just any ebook in these markets will sell well.?
What you have to watch though are general "about" or "informational" works ? they tend to sell very mediocre ? instead you need to hit a desperate search for specific result ? that's what really sells ebooks.
Instead of a general book about ways to lose weight, you will find top selling ebook titles focused on the more specific weight challenges such as losing love handles, or getting rid of belly fat.?
So, a good deal of the profit potential in your ebook has to do with drilling into specific desires for improved results or outcomes within a given target market?instead of losing weight, the desire is to lose love handle fat, instead of improving overall health, the desire is to cure hemhorroids?you get the picture.?
Think of the really big questions, the most significant frustrations, the most desired outcome people want in a given market ? that's what you want to target with your ebook.
Sometimes we need to stand back and take a look at ongoing discussions and others with the same experiences to see it more clearly (this is especially true when we write about topics we have lots of experience in ourselves, we tend to forget what the really big desires for information were in the earlier stages)
My only point being that e-books sell based on emotional desire to gain IMMEDIATE information that one believes will help them become instantly more able to achieve their end result.
Source: http://www.highertrustmarketing.com/blog/write-an-ebook/do-non-internet-marketing-ebooks-sell/
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