The need for search engine optimisation
If your website does not meet search engine optimisation (SEO) requirements then your online business will fail. Sorry to be the bearer of bad news, but somebody has to tell you. The age of the internet means your business can attract more people and you can make more profits ? even in your sleep. So if you are not waking up to the smell of coffee it?s probably because you haven?t got any beans in the percolator. Let me tell you how SEO will benefit your online business.
To improve the service search engines provide customers ? the end user typing in a search ? Google et al are putting more emphasis in delivering websites with quality content. In short, Google wants to give you the best product they have on offer. It makes good business sense. And your online business is a product of search engines, therefore for your goods to be offered to Google?s clients you have to produce the goods for Google! Believe it or not, that?s easier done that said ? if you get somebody else to do it for you!
And certainly when it comes to the web design, build and coding you will want a web designer who understands SEO to make sure you have the correct plug-ins, meta tags, title tags and the rest and an expert SEO copywriter to provide the quality content. Once they are all in place and your sparkling SEO website has gone live you need to promote it and attract traffic. Once you do this you will climb search engine rankings and be one of the ?top quality? sites that Google & co. are looking to offer their clients. And that?s when the money begins to roll in ? even when you are rolling out of bed to make your coffee.
The Homepage is the most important
You see, SEO gets you noticed. Like a rising film star you have to get noticed before you are recognised. And to be recognised you need quality sales copy throughout your site, and quality content added on a regular basis to attract traffic and score more points with search engines that ultimately lifts you through the rankings.
In most cases, people will visit your homepage. They may not necessarily land on that page, but it will almost certainly be the second page they do visit. Eventually people always go home! Therefore your Homepage must sell your services and products and link to all other important pages that you want indexing so search engine robots can award them points and log them in their virtual filing cabinet.
So what are the benefits of SEO?
The major benefit of SEO is more profit. And that is ultimately what any successful business aims to achieve. The internet is fundamentally a shop window to the world and by dressing your shop window with SEO signals it attracts real buyers. Depending on the nature of your business it could mean that you are attracting clients from all over the world which will ultimately mean more profits than you could ever dream of.
With this additional income you have the finances to expand your business and increase you profits even further ? and maybe, just maybe you will even go global physically and not just virtually! Think about it, dream whilst you are waiting for the coffee to filter and one day, when you wake up you can ring for the maid instead of your wife (or husband!) ?SEO has major benefits to your online business so if you are not ranking well in search engines you should speak to an SEO expert.
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Source: http://jajonescopywriter.com/2012/07/28/how-seo-will-benefit-your-online-business/
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